Opel has signed a partnership with singer Katie Melua. Collaboration will begin next year and will be in the foreground Ampera, with whom Katie will support a European tour.
Opel today announced a new image partnership with the famous singer and songwriter Katie Melua, recognized as an international advocate for environmental action and charity.
The author of the famous songs “Nine Million Bicycles in Beijing” and Opel will join forces to promote Ampera. The German manufacturer will in turn support Melua tour that will support in over 50 cities.
The partnership will officially debut next spring, Katie Melua will be accompanied on her European tour by an Opel Amper, whose ecological model orders were opened just last week.
Alain Visser, vice president of sales departments, marketing and aftersales of the Opel, said “We are delighted to work with Katie Melua, who is a remarkable person and a fantastic artist. We are very pleased to be one of our brand image in the future. Key brand values of our strategy are innovative, dynamic and emotional design and environmental awareness and social responsibility. We are committed to these values, Katie Melua and support them in a credible and authentic “, Visser concluded.
In turn, Katie Melua excited states of partnership: “I feel very comfortable, is a very good match. I like how the Opel addresses topics such as environmental protection and sustainability, while communicating emotion and enthusiasm for life. Yesterday I had the chance to drive amps in London – and it was great, “said Katie.