Launched last fall with high hopes from the French manufacturer, the new Peugeot 308 is on high demand in an otherwise stagnant European market. The result: Peugeot supplements it’s production by a adding the night shift .
Peugeot announced that the factory in Sochaux, the most important factory of the brand, will have to create around 600 interim jobs for at least 6 months. This move is designed to increase production of the new generation of the Peugeot 308, which receives a number of requests higher than initially forecasted.
According to data provided by the French manufacturer, 60,000 Europeans turned to the new Peugeot 308 at its market launch, which took place last fall.
Furthermore, the French model has recently received the coveted Car of the Year 2014 title.
In addition to the 600 jobs to be implemented, Peugeot announced the unions that market success of 308 causes an increase in the wages of the workers of the factory in Sochaux by 0.8%.
Peugeot 308 has been named Car of the Year in Europe. The French model managed to overcome competitors like BMW i3 and Tesla Model S.
The Jury, formed of automotive journalists from the most popular European publications decided that the French model is the best of the candidates this year. In second we have the BMW i3 and third comes the Tesla Model S.
To be eligible for the Car of the Year 2014 competition, a model should be available in the market before the end of 2013 and sales forecast to exceed 5,000 units. A total of 30 cars were eligible for Car of the Year 2014 prize, but after the early stages of competition only seven models remained to compete for the title.
These were the BMW i3, Citroen C4 Picasso, Mazda3, Mercedes S-Class, Peugeot 308, Skoda Fabia and the Tesla Model S.
After counting , the Peugeot 308 has accumulated 307 points in the rankings, followed by the BMW i3 with 223 points and Tesla Model S with 216 points. The ranking was completed Citroen C4 Picasso ( 182 points) , Mazda3 ( 180 points) , Skoda Octavia ( 172 points) and Mercedes- Benz S – Klasse ( 170 points).
Last year, the title of Car of the Year was awarded to the Volkswagen Golf 7.