Seat is preparing a strong offensive in 2012. Spanish manufacturer will launch four new models including a new generation Leon and a major facelift for Ibiza.
Seat aims to increase sales this year, boosted by the success of the two models launched last year, Ibiza Alhambra ST and family man. James Muir, president of Seat said it expects higher sales by 8 or 10 percent in 2011, growth could be doubled in 2012, when the market expected four other models.
Last year, Seat has managed to deliver a total of 340,000 units, but Muir hopes that by 2018 the Spanish brand to succeed and achieve a level of 800,000 cars annually. To almost double the sales, Seat needs four new models announced by Muir in 2012, but also a growing market in China, already announced, as part of Volkswagen to become the world leader in the constructors’ championship.
If everything goes according to plan, Seat could again become profitable in 2013, that after last year officials estimated losses were stopped at about 311 million euros.
James Muir, Seat installed at the helm in 2009, has developed a recovery plan last year for five years, seen as a final lifeline from bankruptcy. In an interview, Muir said that 2012 will bring to market “next generation Leon, an entirely new entry-level model, a sedan with four doors and a major facelift for the current Ibiza.”
As part of the restructuring plan, Seat will make available to colleagues corporation Audi factory in Martorell, where the future will arise Q3. To assemble the future model from Ingolstadt, Seat will employ between 300 and 800 people at its plant in Martorell.